Brand and corporate strategic planning, market evaluation, forecasting and business expansion
As Engagement Manager, Aili leads pharma and healthcare projects, specializing in market entry / expansion, market evaluation, forecasting as well as digital marketing and e-commerce strategies / implementation in China’s luxury and retail space. During her time at SmithStreet, Aili has successfully built trust and solid relationships with key clients, developing SmithStreet’s impressive reputation.
Before joining SmithStreet, Aili worked as a consultant at Spire Research and Consulting. She received her Master’s degree in International Business Administration from Vienna University of Economics and Business, and her Bachelor’s degree in Finance from Zhejiang University.