OUR SERVICES
INSIGHTS
STRATEGY
IMPLEMENTATION
Our Methodology and Analytic Tools
Leveraging customized market research, we connect unique combinations of analytical tools to build our strategic plans.
Primary Research
- Tailored, targeted interviews and surveys
- Site visits
- Focus Groups
Secondary Research
- Proprietary technology data gathering tools
- Network of industry specific experts and organizations’ platforms
- Government Databases
- Industry associations, reports and studies
Market Sizing
Industry and region-specific growth drivers, adoption rates of impactful factors per industry and region (e.g. policy, technology penetration, etc)
Brand Positioning
Local perception of brand and CBA matrix of brand tier positioning x pricing analysis
Organizational Structure Optimization
Team structures, resource allocation, and process flow across multi-functional and regional organizations
Competitive Analysis
Analyze penetration rate, business model, sales growth strategy, pricing, organization structure, SWOT
Localization
Business case and/or plan for localizing products (China) from a regulatory, customer, and financial perspective
Supply Chain Assessment
Optimization of sourcing, manufacturing/production, and logistics global operations
Policy Analysis
Identify policy impact by city, province, region, and/or national level and/or industry sectors to determine levers or risk assessment in market entry and growth potential
Consumer Research
Determine consumer target segments and personas by demographic, lifestyle trends and customer behavior, purchasing journey
Pricing Analysis
Price elasticity and sensitivity by sector per region, benchmark foreign and domestic peers’ pricing strategy, geographic price parity stress test
Commercial Due Diligence
Model targets’ business models, revenue and EBIT, market share, customer base, operations, CAGR and acquisition/merger ROI
Marketing Evaluation
Determine right mix of assets per medium/platform, timelines, KPIs efficacy and ROI. A/B testing of campaign concepts to target demographic (see consumer research)
Local Partner Search
Optimal business structure identification and local partner search (JV, licensing, manufacturing and/or distribution/marketing)
Industries We Cover
Automotive
Chemical
Consumer Electronics
Fashion and Accessories
Food and Beverage
Healthcare
Hospitality
Insurance
Private Equity
Technology
Our Previous Clients
How We've Helped Clients
Discover how SmithStreet can help your business in China
