Solutions

• Identified all potential partners the client could work with

– Identified 20 shopping  malls in Shanghai and Beijing that the client was targeting for entry

– Identified the 700 apparel brands present in those malls

– Researched each brand to identify the 240 partner companies  that these brands are working with, and which have a demonstrated ability to enter top real estate locations

• Provided a ranked shortlist of partners, based on:

– Partnership models used

– Brand building capability

– Distribution performance

– Portfolio synergies with our client

• Conducted outreach with shortlisted partners to gauge interest in the client’s brand, styles and overall concept

– Worked with client to produce pitch materials

– Identified and contacted decision makers at key brands

– Conducted initial follow-up, answered questions and coordinated the client’s responses

• Arranged introductory meetings with 10 interested, prequalified qualified partners in Hong Kong and Shanghai
• Follow-up after meetings with three partners selected by the client for continuing discussion

– Facilitate follow-up meetings and communication

– Collection viewing

– Guidance and recommendations around partnership models and terms

– Suggestions of brand development proposals