CASE STUDY
Helping Clients Manage Their Clients’ Location Data on 3rd Party Websites and Providing Assistance as Needed
Our client, a U.S. listed technology firm, planned to carry out a pilot run of location data management for their customers in China and needed assistance implementing.
Solutions/Methodology
SmithStreet conducted the following tasks to ensure a smooth run:
- Obtaining original store location data from our client’s customers, along with their log-in details
- Store location data are often in a messy and unified state, therefore SmithStreet needed to clean the data per agreed form
- Manually uploading data to the 6 maps/publisher and the client’s own platform
- Conducting manual “location verification” required by Baidu map, Amap and Tencent map, which is usually via telephone
- The maps do not necessarily update their location data, SmithStreet needed to check each of the locations one by one and report errors
- Repeating step 5 until all locations have been updated to the most recent version
Our Process
Data Cleansing
Manually Upload
Regular Reporting
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