CASE STUDY
Facilitate retail market insights
via on-site visits and
interviews with clients
The clients needed to gain an in-depth understanding of the market, get close to consumers, and understand their thoughts. To help them achieve this, SmithStreet assisted them in organizing a week-long market visit and Voice of the Customer activities. Through these activities, the clients were able to better grasp market dynamics, understand consumer needs and preferences, develop better or more suitable products according to local markets, and create more effective market strategies.
Solutions
- On-site Visiting
- Objectives: To understand the current retail market conditions, consumer trends, and consumer behavior in different tier cities (Tier 1, 2, 3 and below cities)
- Activities: To observe consumer behavior in different settings
– Visiting local shopping centers, brand stores, neighborhood commerce, and emerging trendy shops
– Visiting leisure and entertainment venues, such as trendy cultural hubs, sports venues, cafes, nightclubs, and other gathering spots
– Visiting workplaces, such as offices, creative studios, and tech parks, to understand target consumers’ daily routines and environments
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- Methods: Conducting on-site visits, engaging with distributors, store owners and sales staff, consumers and gaining market observation
- Consumer Interviews
- Objectives: To gain in-depth insights into the consumption habits, preferences, and needs of consumers in different tier cities
- Activities: Engaging in face-to-face conversations with consumers from different age groups, income levels, and consumer segments in different tier cities
- Methods: Arranging interviews with consumers, holding focus group discussions, conducting on-the-street interviews to capture spontaneous consumer feedback
Our Process
Client Alignment
On-site Visiting
Consumer Interviews
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