CASE STUDY
Identifying Business Requirements and Building Relationships
with Customers
Our medical clients are at various stages of business development. For example, one client was in the market entry phase of a particular product and planned to undertake a business trip to China to more directly advance implementation. SmithStreet assisted the client in arranging a week-long series of meetings with potential customer segments, partners, and suppliers to establish initial business cooperation intentions.
Solutions
- Arranged meetings with participants, including factory visits and business discussions
- Introduced the company, conducted product demonstrations to showcase the product’s advantages and features
- Gathered customer feedback to understand their needs, pain points, and suggestions
- Engaged in in-depth discussions with potential partners to explore the possibilities and models of cooperation
- Assessed the resources and capabilities of potential partners to ensure the feasibility and complementarity of cooperation
- Communicated with potential suppliers to assess the feasibility and reliability of the supply chain
- Established preliminary business relationships to lay the groundwork for future cooperation
Our Process
Meetings Arrangement
Partner Assessment
Material Preparation
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