Industry and region-specific growth drivers, adoption rates of impactful factors per industry and region (e.g. policy, technology penetration, etc)

Local perception of brand and CBA matrix of brand tier positioning x pricing analysis

Team structures, resource allocation, and process flow across multi-functional and regional organizations

Analyze penetration rate, business model, sales growth strategy, pricing, organization structure, SWOT

Business case and/or plan for localizing products (China) from a regulatory, customer, and financial perspective

Optimization of sourcing, manufacturing/production, and logistics global operations

Identify policy impact by city, province, region, and/or national level and/or industry sectors to determine levers or risk assessment in market entry and growth potential

Determine consumer target segments and personas by demographic, lifestyle trends and customer behavior, purchasing journey

Price elasticity and sensitivity by sector per region, benchmark foreign and domestic peers’ pricing strategy, geographic price parity stress test 

Model targets’ business models, revenue and EBIT, market share, customer base, operations, CAGR and acquisition/merger ROI

Determine right mix of assets per medium/platform, timelines, KPIs efficacy and ROI.  A/B testing of campaign concepts to target demographic (see consumer research)

Optimal business structure identification and local partner search (JV, licensing, manufacturing and/or distribution/marketing)