CASE STUDY
Analyzing traditional trade channels for a Confectionary Company to Identify Business Opportunities
Our client, an international confectionary company, wanted to develop a deeper understanding of the dynamics that characterize the China market, since China has been identified as one of its most attractive opportunities to increase its international sales, to develop its effective expansion strategy in China through traditional trade channels.
Solutions
- Understood the structure of traditional trade in China confectionery market
- Identified the key trends with respect to traditional trade market
- Identified competitors’ traditional trade strategies and cost structures
- Identified key channel entities and interaction with each other
- Recommended best practices for client’s effective traditional trade market expansion
Methodology
- Conducted in-depth interviews with relative contacts from competitors and key distributions
- Conducted case study and analysis of client’s traditional trade distribution model in other countries to identify best practices
Our Process
Traditional Market Overview
Key Channel Entities
Best Practices Recommendation
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