CASE STUDY
Building E-commerce and Digital Marketing Strategies for a Global MNC with Diversified Consumer Care Portfolio
A global MNC has decided to launch a prioritization strategy for its increasing diversified consumer care portfolio in China. Given China’s booming e-commerce environment, the engagement has focused on the online / digital landscape, where SmithStreet has provided the client with strategic e-commerce and digital marketing recommendations to optimize its online business opportunities.
Solutions
- Developed comprehensive insights revolving the best e-commerce and digital marketing practices of peers and their strategic implications to the client
- Identified the optimal e-commerce platforms / channels, operational models and necessary infrastructure required for the efficient implementation of digital marketing initiatives
- Provided strategic recommendations for six (6) high priority brands of the client
Methodology
- ~30 in-depth interviews with key stakeholders, which consists of competitors, distributors, e-commerce platform operators and digital agencies
Our Process
Data Collection and Analysis
Digital Marketing Activities Evaluation
In-depth Interviews
Discover how SmithStreet can help your business in China
