CASE STUDY
Conducting Commercial Due Diligence for a Leading Luxury Accessory Group to Assess Synergies and Determine Investment Viability
Our client, one of the global largest accessory company, planned to invest a local manufacturer in China. SmithStreet assisted the client in performing a Commercial Due Diligence assessment on the target to determine the investment.
Solutions
- Analyzed the value of target’s private brand business that our client was interested in
- Evaluated the attractiveness of target’s brand based on the existing partnership and market perception
- Mapped out the overlap between the target and client in the distribution network
- Recommended the opportunities for synergy
Methodology
- Five entities’ data analysis to build up baseline of key economics of the target
- Identify the target’s and industry commercial practice through in-depth interviews with ~15 internal management executives as well as ~20 key external stakeholders
- Check the existing physical store activeness through ~2,500 sampling surveys
Our Process
Data Collection and Analysis
Attractiveness Evaluation
In-depth Interviews, Cold Calls and On-site Visit
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