CASE STUDY
Finding the Right Agent Representative in China and Mapping Out Market Landscape
Our client, a global manufacturer of roofing materials for residential and commercial applications, wanted to have an updated market insights in terms of the latest market landscape of China’s roofing industry. Besides, the client was seeking for an immediate replacement of Beijing agent representative. SmithStreet helped client sign an agency agreement and have an updated overview of the market.
Solutions
- Understood client’s internal requirement / criteria of this agent position
- Leveraged existing respondent pool and various resources for candidate recruiting
- Screened potential candidates with short interviews
- Face-to-face interviews with final qualified respondents and arranged interviews during client’s visit in Beijing
- Identified market size, market growth and market share of China’s waterproofing materials market
Methodology
- SmithStreet searched ~80 potential candidates and conducted short interviews to filter according to client’s criteria
- Conducted face-to-face interviews for final decision on Beijing agent representative
Our Process
Initial Search
Search and interviews
Face-to-face Interviews
Interviews for final decisions
Market Landscape
Mapping out the market
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