Solutions

• Identified Tmall as the optimal platform for their e-commerce business

– Evaluated 3-5 platforms to understand performance opportunities and limitations

– Conducted interviews with online KAs to understand business potential

– Conduct introduction meetings with Tmall and Alihealth to understand their long term goals

• Conducted RFP process to identify the ideal partners for both Tmall domestic and global business for e-commerce implementation

– Developed shortlist of partners recommended by Tmall

– Conducted meetings with vendors to understand scope and capabilities

– Review of proposals and developed business case to understand ideal partnership model

• Developed marketing plan at the platform and product category levels

– Worked in conjunction with Tmall and partners to understand ideal time structure for marketing campaigns

– Worked with the clients internal marketing department to align all messaging across platforms and channels

• Identified and structured the internal e-commerce team for handover

– Developed the long term structure of the e-commerce internal division

– Identified ideal candidates to manage after handover