Solutions

• Tactical action plan development

– Understood possible causes to official website image malfunction issues and identified potential solutions

– Determined cooperative model with marketing agencies, affiliate partners and executive plan

– Determined set-up costs, ongoing costs and lead times when cooperating with marketing agencies

– Worked together with marketing agencies to determine the best fit social media strategy

– Planed monthly promotions / campaigns / content strategic plans and promotional calendar to be executed by marketing agencies

– Selected the top 10 best fit affiliate partners / e-commerce platforms  and gauged their interest in cooperation with the client and determined cooperative model

• Tactical action plan execution

– Coordinated with marketing agencies and affiliate partners to ensure the implementation of promotional strategies and marketing initiatives

o  Coordinated with marketing agencies to roll-out the social media action plan and sales-driven digital campaigns

o  Assisted and monitored marketing agencies on daily content and interactive social media campaigns and management

o  Selected KOLs with marketing agencies and determined the cooperative methods

– Monitored the agencies performances against established KPIs

– Coordinated with affiliate partners to develop initiative / promotional plan and ensured implementation

– Obtained and analyzed performance data and created regular reports (monthly, quarterly, promotional-based) to track consumer behavior and sales performances