CASE STUDY
Retail Distribution Strategy for “Mom-and-Baby” Consumer Health Products
The client, well-known in China for its diverse pharmaceutical and consumer health product line, worked with SmithStreet in validating opportunities and best approaches for distributing to-be-launched Product A and other mom-and-baby categories through retail stores.
Solutions
- Identified key mom-and-baby retailers in targeted regions as well as top relevant category X competitors to explore in further depth
- Obtained comprehensive mom-and-baby channel insights from both manufacturer investment and retail business model perspectives
- Developed recommendations regarding the suitability of the mom-and-baby channel and must win cities, chains and best approaches for entry
Methodology
- Strategic recommendations were developed based on key findings from 23 in-depth interviews with key industry commercial stakeholders
Our Process
Retailers Analysis
P&L Modeling
Channel Insights
In-depth Interview
Competitive Landscape
Discover how SmithStreet can help your business in China
