CASE STUDY Multinational biopsy medical device company’s 3-year China market size and share strategy Healthcare Market Entry and Growth Strategy The multinational client is the leader in biopsy instruments in China, being one of the first entrants to the China market....
CASE STUDY MNC Healthcare Company 5-Year China Strategy Planning Healthcare Market Entry and Growth Strategy Our client, a medical device manufacturer, is the market leader in pathology products. Looking to maintain their position, they engaged SmithStreet to assess...
CASE STUDY Mapping Out Strategic Market Entry Plan for Listed US-based Tech Company Technology Market Entry and Growth Strategy The client is a listed technology company in the U.S. and planned to enter the China market. Before entering, the client needed to...